One of the most important things for a person who’s searching for a piece of information is speed. If they don’t find what they are looking for within a couple of seconds they just close the website and look for another alternative. This might not seem a great problem but when your business is dependent on search traffic and you make money off ads or sell a product, every visitor is worth a lot, you can’t simply afford to lose someone.
To cater this problem Google launched Accelerated Mobile Pages or AMP which is an opensource technology that follows standard HTML markup and optimized JavaScript in order to deliver content at lightning fast speeds. Earlier it was rolled out to News & Media websites but today you can take advantages of this technology on almost any website. This talk is about how you can easily make your WordPress sites amp optimized, the pros cons and future of this amazing technology.